Let's face it, insurance premiums suck already, so we definitely don't need jerks jacking the rates up even more by staging fake accidents or submitting bogus claims. But who says insurance claims can't be fun? The folks at Spencers Solicitors, who help innocent victims of genuine claims get compensated, created this fun little game called "Should they claim?'
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Why Viral-Tweet was created
www.viral-tweet.com was created as a repository to track who is active in the viral marketing domain on Twitter.
Here are a few facts about the whole viral marketing business:
Viral Marketing:
The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being taken by another competitor.
The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.
In a world where more and more media becomes digital, and where digital media becomes social, brands have to take a new approach in order to stay relevant. Online video has two major advantages for brands; it can be distributed anywhere on the web and it has an amazing capacity for telling stories and engageing users.
Viral marketing refers to the act of stimulating the voluntary spread of a marketing message from one person to one or more others, creating the potential for exponential growth in the messages exposure and influence. The word ‘viral’ refers to the way content spreads directly from one person to another through personal contact – just like a traditional virus.
Viral seeding is all about getting people on the web to see a piece of content. It is no longer enough to create a viral, upload it and sit back and wait for the views. Thousands of videos are uploaded to youtube every day and most receive under one hundred views.
Seeding is about finding influential web and blog editors who will find the content interesting and engaging, so much so that they will want to share it with their visitors.
While it appears that seeding is an easy task of just using google to find bloggers, it is a little more complicated - there are many more methods used to create a seeding list and the relationships built up over time with a number of blog editors makes for an increases chance of a piece of content getting covered.
Viral marketing doesn't exist unless your content actually goes viral. This is contrary to what countless advertising, production or guerrilla marketing companies will tell you. (Sorry guys.)
When a piece of marketing does go viral? It will either burn out fast and furious or enjoy infamy and adulation from its many fans.
What separates the two makes the difference between success and failure. After all, the message that your company sucks may go viral, but it doesn't make you successful and will end up hurting you.
History:
There is debate on the origination and the popularization of the term Viral Marketing, though some of the earliest uses of the current term are attributed to Harvard Business School graduate Tim Draper and Harvard Business School faculty member Jeffrey Rayport. The term was later popularized by Jeffrey Rayport in his 1996 Fast Company article 'The Virus of Marketing' , and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's e-mail practice of appending advertising for itself in outgoing mail from their users.
Among the first to write about viral marketing on the Internet was media critic Douglas Rushkoff in his 1994 book Media Virus: Hidden Agendas in Popular Culture. The assumption is that if such an advertisement reaches a "susceptible" user, that user will become "infected" (i.e., accept the idea) and will then go on to share the idea with others "infecting them," in the viral analogy's terms. As long as each infected user shares the idea with more than one susceptible user on average (i.e., the basic reproductive rate is greater than one - the standard in epidemiology for qualifying something as an epidemic), the number of infected users will grow according to a logistic curve, whose initial segment appears exponential. Of course, the marketing campaign may be wildly successful even if the rate at which things are spread isn't of epidemic proportions, if this user-to-user sharing is sustained by other forms of marketing communications, such as public relations or advertising.
Among the first to write about algorithms designed to identify people with high Social Networking Potential is Bob Gerstley in Advertising Research is Changing. Gerstley uses SNP algorithms in quantitative marketing research to help marketers maximize the effectiveness of viral marketing campaigns. In 2004 the concept of Alpha User was released to indicate that it had become now possible to technically isolate the focal point members of any viral campaign, the "hubs" who are most influential. Alpha Users can today be isolated and identified, and even targeted for viral advertising purposes most accurately in mobile phone networks, as mobile phones are so personal.
In response to its use, many sites have started up trying to describe what viral marketing is.
Twitter:
Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Since late 2009, users can follow lists of authors instead of following individual authors. All users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. While the service itself costs nothing to use, accessing it through SMS may incur phone service provider fees.
Since its creation in 2006 by Jack Dorsey, Twitter has gained notability and popularity worldwide. It is sometimes described as "SMS of the Internet." The use of Twitter's application programming interface for sending and receiving text messages by other applications often eclipses direct use of Twitter.
